Logo Design & Brand Development
We get it. Creating an entire brand identity can feel daunting to say the least. How do you design something that separates you from the crowd? A strong, distinctive brand is essential to any business. It’s our goal to get you to fall in love with your brand. We want to help you feel inspired by the canvas of potential that your business has to offer. We’ll show you how the right execution can truly elevate your business, service and recognition to new heights. Think of it as designing a definitive voice that will make you stand out from every other major player in your market.
A brand is about more than a name or a logo. It’s about how your company makes people feel. A solid brand should spark an emotion for anyone who sees it. That emotional response is what will make your business attractive to potential customers. At Work of Arp, we take into account your company’s mission and values to make sure your brand communicates an emotion that aligns with your vision. You may think that all you need to kick-off your business is a simple logo, but there’s more to it than that. Getting your customers to remember your business comes down to two things: emotion and consistency. Strong, consistent branding can increase revenue up to 23%. With a fully developed branding package, we’ll make sure all of your current and future materials have guidelines to ensure that consistency.
At Work of Arp, we want our clients to love their brand as much as we do. We’ll listen to your needs, discuss your likes and dislikes, and expand on your concepts to create something you’ll be exceptionally proud of.
Logo design packages starting at $300. Full brand development packages starting at $500.
STEP ONE: Consultation
So, where do we begin? We’ll start your brand’s journey with a consultation. Consultations are free of charge and can range from getting coffee, meeting over Zoom, or simply via an email exchange. Sydney will collect information about your project, business goals, target clientele and brand expectations to determine whether a partnership will be a good fit. Project pricing will be presented and agreed upon post-consultation.
STEP TWO: Logo Creation
Based on the information gathered during the consultation process, Sydney will start the logo creation process. Starting with a mock-up phase, our clients will be presented with 3-5 logo variations. Once we narrow down your favorite, we’ll move on to the finalization process, during which we’ll select colors and prepare the file for delivery. Depending on your brand packages, revisions throughout the logo creation phase may be unlimited. Our goal is to settle on something you absolutely love!
The final logo will capture your business identity and appeal to your unique customer base. The average time frame for this phase is 2-3 weeks. Most logo creation packages will include multiple variants, including a final, full-color version, a brand mark, a text-only version, a favicon, and a single-color version.
STEP THREE: Full Brand Development and Guide Creation
You may think that all you need to kick-off your business is a simple logo, but there’s more to it than that. Companies with strong, consistent branding can increase their revenue up to 23%. That’s where a brand guide comes in. A brand guide will ensure that your company’s materials--no matter who creates them--will align with your brand. The brand development stage will begin with the creation of a brand board. Brand boards will combine your logo, brand colors, fonts, and additional relevant graphics or patterns. Upon approval of the brand board, a brand guide will be created to summarize your full branding, logo usage, fonts, color codes and more. Clients will have full ownership of this brand guide, with the ability to share it with any future employees, designers and web developers.
STEP FOUR: Additional Materials
Think of the final stage as your brand’s official kick-off. Anything you need to get the word out about your new identity can be created. From business cards, letterhead, flyers, brochures, websites, and more, we can establish a list of the materials that matter most to you. Start off on the right foot with materials that compliment each other and maintain that brand consistency!