Website Design, Creation and Maintenance
Design is one of the most important aspects of any successful online platform. If people don’t remember your website or can’t get past the intro page, then they won’t convert into paying customers. An exceptional site design combines eye-catching imagery, easy-to-navigate structure, and content that’s entirely optimized for search engines. Work of Arp can deliver on all of these items to ensure your site not only looks pretty, but performs as well.
In her day job, Sydney is responsible for managing over 200 individual websites. She can provide a website design and layout to a developer of your choice or build your site from scratch. She can also get access to your existing site to make updates or complete design overhauls. You’ll maintain full access and ownership of your website. Website packages can include initial design only or ongoing maintenance. Website design packages start at $800.
STEP ONE: Consultation
Ready to get started? We’ll begin with a consultation. Consultations are free of charge and can range from getting coffee, meeting over Zoom, or simply via an email exchange. Sydney will collect information about your website aspirations, business goals, target clientele and brand expectations to determine whether a partnership will be a good fit. During the consultation, we’ll also discuss securing your web domain and selecting the hosting platform that will best fit your needs. Project pricing will be presented and agreed upon post-consultation.
STEP TWO: Sitemap & Mock-Ups
Once we’ve decided on the project scope, it’s time to start mock-ups! We’ll begin by building a sitemap. Think of your sitemap as an overarching outline that denotes each page that will make up your website. The key to optimizing your site’s ease of use is a sitemap that flows smoothly--that’s why this is our first step. After deciding the number of pages and content, we start crafting mock-ups.
Your website mock-ups allow us to visualize each page and its content. These mock-ups will be submitted to our client for approval prior to beginning development. The sitemap and mock-ups phase can typically last 3-4 weeks. Then, it’s on to development!
STEP THREE: Development
This is when the magic happens. Once the site structure, content, and design is all approved in phase two, we can get rolling on the actual site build. Within your hosting platform of choice, we’ll start piecing together your website. Once the site is built, clients will have the opportunity to review and submit any changes. Depending on your website package, rounds of revisions may be limited.
The development phase typically takes 3-4 weeks. Sydney will be in regular communication with clients during this stage to keep them updated on progress.
STEP FOUR: Ongoing Maintenance & Updates
So, now you have the site of your dreams. Where do we go from here? With any new site, you’ll want someone to keep a close eye on how it’s performing in search engines. Over the next few months, Sydney can make small tweaks to the content and structure to make sure your site shows up for relevant search terms in your area. In addition, we can be available to make any additional updates.